biz · marketing

Giveaway again!

I thought I wouldn’t do giveaways again, but someone asked me if I’d do a giveaway for World Vegan Day.

She had 1k+ followers, high engagement rate, is a Vegan herself, and (I think this is key) already love my cookies and cereal. πŸ™‚ So she had lots of good things to say about my stuff! hahaha

We opened the giveaway for 5 days, and there were only 11 participants, but I gained approx. 46 followers in that span of time. Which means that most of the new followers didn’t follow just to join the giveaway. Not too bad, actually, considering it’s just 3 packs for 2 winners. πŸ˜€

The participants had to repost the images, follow and tag both of us, and tag 3 friends in our posts. It felt like a lot of work, to be honest, hahaha. Completing every step gives them 1 entry, and they can have as many entries as they like.

Afterwards, I also contacted all participants with an offer for 10% off for every entry they posted. πŸ˜€ The participants seemed quite engaged; most of them asked me for their discount code within a day.

If the quality of these leads turn out to be good, I’ll definitely collaborate with other micro influencers again!


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