Following the success of my guessing game, I created a giveaway for my next cake to be launched. I asked people to tell me why they wanted the cake.
It was a dud.
No idea why, perhaps people got bored, but I only collected 9 more new subscribers. (Most of the entries came from those who already subscribed. Kudos for still trying, though. :)) Nobody referred any friends.
Engagement rate on Facebook was ok, and Instagram followers still grew rather healthily. (By the way, I have more Facebook likes than Instagram followers as most of my Facebook likers are my personal friends, while most of my Instagram followers are strangers. I think that Instagram has the potential to be more powerful and far-reaching than Facebook, probably due to the hashtags.)
I was puzzled as it was pretty much the same strategy. Imma try to break it down now:
- The guessing game and this giveaway were spaced to closely together. In fact, the giveaway was right after the guessing game ended.
- Less people shared my posts as they have already helped before, and I’m sure people wouldn’t want their feed to be cluttered with contests and giveaways week after week.
- Writing an open-ended (reason for wanting cake) is much harder than simply thinking of a name
I have no idea why nobody referred any friends, though, as every friend referred gives them 10 more chances of winning. Let me know if you have any other ideas, haha.