biz · marketing


So…Β I’m still waiting for TGIF’s approval for a booth at Sentosa and if there are any good locations left. Not putting too much hope into it, haha.

Anyway, I decided to brainstorm for organic ways to expand my marketing reach. And I thought about joining forums. πŸ™‚

My purpose there is not just to post my ads but to join in discussions as a real human, help as many people as I can, and make new connections along the way. I believe in bringing value to other people instead of being entirely self-interested. Nobody likes spammers.

Here are the forums I checked out:


Hardwarezone is free to join and very active in Singapore. However, it is rather annoying for newbies as you’re not allowed to post links or post in threads that are more than 30 days old. Links also don’t work in signatures, although I’m not sure if it’s just for newbies. I’m not sure when these restrictions will lift or if it takes a certain number of posts for your status to elevate.

The marketplace there is for gadgets, though. I didn’t wanna be a sore thumb and post cakes, haha. Instead, I joined in discussions about paleo, gluten, and health in general. Hopefully, people will take notice of my signature and be interested enough to check me out on Facebook. πŸ˜‰


When I was registering and going through all the fields to input, I thought this was a dating site. O_O Anyway, SGClub is also a rather active forum. Looks like Singaporeans love forums, haha. The health and fitness section isn’t very hot, though, and a search of “gluten” returned only threads that are more than a year old. :/ Not much hope in this one. I posted a general thread calling for Paleo or real food eaters and an ad in the marketplace.

Singapore Expats

Given that Paleo/gluten-free is more well-recognised and accepted in western countries, expatriates form a big part of my target audience. Singapore Expats allows you to post classified ads about pretty much anything and require admin approval.

So far, I haven’t came across any restrictions yet. I could reply threads that were more than 1 year old, hehe. I couldn’t create new topics (threads), though, and have emailed the administrator to see why. Overall, it’s so much easier!

The mods there can be rather fierce, though. I received a warning and, at first, I couldn’t even understand why. I honestly thought I was just introducing myself and what I bake in general (no photos, descriptions or prices) but it seems they think it’s advertising. Oh well, I’m sure they’ve seen too much nonsense before to be bothered about playing nice, haha. I apologised and tried to delete my post but couldn’t, and then replaced it with a smiley instead. Lesson learnt.


ExpatSingapore is another forum for expats in Singapore (obviously, haha). However, it is very small and not very active. All the gluten-free threads I’ve found were more than 5 years old. Not gonna start posting there. :/ has a very, very small forum. There are literally 2 threads in the “Health & Fitness” forum right now. It’s already December, and the 5th most recent thread is “Recommended June Holiday programme”, haha.

The forum design looks very stylish and modern, though, so I’m guessing it’s a very new forum. Nothing much I can value-add there, so I again created a thread on eating Paleo/Real Food instead. Hope someone is interested too! πŸ™‚


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